The Weather Channel Review

Updated 02.04.2020

The Weather Channel is an American weather forecasting network. It was launched in 1982 and is one of the reliable sources for these matters currently
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The Weather Channel is an American pay television channel owned by The Weather Group, LLC, a subsidiary of Entertainment Studios. The channel's headquarters are located in Atlanta, Georgia. Launched on May 2, 1982, the channel broadcasts weather forecasts and weather-related news and analysis, along with documentaries and entertainment programming related to weather. A sister network, Weatherscan, is a digital cable and satellite service that offers 24-hour automated local forecasts and radar imagery.

The Weather Channel's former parent company, The Weather Company (part of IBM since 2016), also provides forecasts for terrestrial and satellite radio stations, newspapers, mobile apps and websites, including an extensive online presence at weather.com. The Weather Channel continues to license its brand assets and weather data from IBM.

As of September 2018, The Weather Channel was received by approximately 79.128 million households that subscribe to a pay television service throughout the United States.

The Weather Channel uses special proprietary equipment that inserts information on current and future local weather conditions, and weather alerts issued by the National Weather Service and the Storm Prediction Center and National Hurricane Center, if it is viewed on a cable television provider.

The original WeatherStar technology has been upgraded on larger cable systems to the IntelliStar, which incorporates "Vocal Local" to announce current conditions, weather bulletins and detailed local forecasts. Subscribers of satellite, IPTV and some smaller cable providers originally saw only a roundup of local TWC-sourced forecasts for major cities across the U.S., as well as national and regional satellite and radar images, and severe weather watch and warning maps when active.

However, satellite customers with newer systems or interactive TV receivers have the choice of "roundups" or localized forecasts. For both cable and satellite viewers, popular music (formerly smooth jazz) plays in the background during these segments. Some older WeatherStar units were still in use by small cable companies that couldn't afford to upgrade to the IntelliStar. The WeatherStar units are also able to overlay text-based local contact information over the national feed during certain business advertisements aired on the channel. 


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Pros/Cons
Pros
- It's free
- Good forecasts
Cons
- Not the most accurate predictions
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