The SoCal festival this year was a bit like Coachella but everyone stays in their vehicles or likes the Hollywood Bowl if the stage meets the Highland Avenue traffic. All of the people were staying in their cars at the Ventura County Fairgrounds, smelling the cool salt air and listening to the maniac ska funk-punk. 

During the big show, one of the firsts concerts the vehicles are positioned in a big circle around the main stage, which is based in the middle of the big seaside parking lot. The cars at the back can watch the show on LED screens. Some of the people showed up from their car roofs for a better view, wearing masks, of course. 

Vincenzo Giammanco, the founder of CBF Productions, is saying that in 2022 when everything goes back to normal there will be creative adaptations. 

After the pandemic explodes across America, their live music business is falling down. Marc Geiger, the music head of WME said that he doesn't expect a lot of music shows in the next year, or year and a half. Great promoters as AEG have cut the payment of their workforce. A lot of places ended up with live music events in their halls. Companies like Spotify, Universal Music Group, and Warner Music Group intensified their efforts for collaboration with the Independent Venue Assn.

As the unemployment benefits will stop at the end of the month and there are no expectations for more, the organizations had to find a decision and the drive-in concert seems to be the best option for now. The drive-in attractions were popular in the mid-century 20th. Gilmore Drive-In was very popular in the 1950s. 

After the pandemic started the first place in which they released the drive-in concerts was Denmark, but Southern California is more likely to bring them back. Angelo Moore, Fishbone's founding singer and saxophonist, says that he used to go to the drive-in as a kid, and he hasn't believed that one day as a grown-up he will go to this kind of concert. He also says that after the coronavirus the living has become difficult and it's more difficult to plan the future. According to him, the entertainment has been hitten by the pandemic and now the people are happy to get together for music, even though their cars. 

Giammanco's expression was even more ultimate about the impact of COVID-19 on concerts. For him it has been catastrophic, the number of shows for this year is closer to zero, and if there is no income he had to fire all of the workforces including himself. His company usually makes around 12 big events in California, including the festival Boots&Brews. After he made a plan for the drive-in shows, he was given a loan from the Paycheck Protection Program to start the company again for a couple of months. 

There were a lot of rules to follow, a lot of restrictions. The safety protocols must be completely fulfilled. Everybody should wear masks and be tested for Covid-19 weekly. Those shows could not be a permanent replacement for the live shows because they will only attract 10% of the usual audience which is visiting one festival. Also, the space required for the vehicles is too wide so it's not possible to collect many. 

There are a lot of acts as Garth Brooks, the Avett Brothers, Blake Shelton, and Los Lobos are experimenting with this format and they have booked or performed drive in sets across America in the summer of 2020. There is already a drive-in charity benefit in the Hamptons in July, and the tickets are starting from $1,250 to $25,000.

Drive-in concerts have also been private, in which the artists are collaborating with famous brands. For example, the German manufacturer of luxury cars Audi sponsored a drive-in concert in Malibu and the Audi vehicles were spread all over the grass. The Audi corporation was collaborating with Kehlani. 

Through the period of Covid-19, we can expect that every entertainment will be on a digital screen or seen through a car window. Everybody is hoping that it's just a strange period before things will go back to normal. Hopefully, there are artists like Moore who are preparing for the reopening and the days when there will be big crowds again.